The weekly update, as something people actually finish

Why audio for internal comms

Written updates get skimmed. A ten-minute episode gets listened to on the commute, at the gym, while cooking, and it gets finished. PodThis makes that trade cheap: you keep writing the update you already write, and the episode is produced from it in a few minutes. There is no recording, no editing and nobody has to be good at speaking into a microphone.

The formats that work for a company

• Interview: an interviewer asks the questions the team would ask and an expert answers from your text. Good for the weekly update and for “what we decided and why”.
• Documentary: one narrator with supporting voices. Good for a quarter in review, a customer story, the history of a product.
• Educational: teacher and learner, step by step. Good for onboarding, process changes, security training that people would otherwise click through.
• Daily Briefing: give it a topic (your market, your competitors, your own product’s news) and it produces a fresh short episode on a schedule with no further input.

Keeping it internal

Every episode has a visibility setting: public, unlisted or private. The studio defaults to Public, so for internal comms change it to Unlisted before you generate. An unlisted episode is playable by anyone with the link, is not listed in Discover, on your profile or in the sitemap, and needs no account to listen. Post the link in the channel or the intranet. If you later want a public company podcast, switch the episodes to Public and your profile’s RSS feed is what you submit to Apple Podcasts and Spotify.

What it costs

A Short episode, about ten minutes, is one credit; Standard, about thirty, is three. A weekly short update is four credits a month, which the free plan covers with its 3 monthly credits plus rollover. Weekly updates plus a couple of onboarding episodes fit the Creator plan at $9. A company with several teams is the Producer plan at $29. Every feature is on every plan; credits are the only difference. See pricing.

Good to know

• 80 languages. A distributed team can have the same update produced in each office’s language; each language is its own episode.
• The transcript is included, for the people who prefer to read and for search inside your wiki.
• Automated moderation runs on every script. Your text is used to build the episode; it is not reviewed by PodThis staff. The editorial policy and privacy policy say what happens to it.